whirlpool wants you to care less about their products. but only because they take care of everything you have to do, while you spend time doing the stuff you love doing.
we created a new look and feel for the brand, refreshing a decade-old campaign with anthem and product tv, and product-focused social.
partner: silvana meducik
directors: kinopravda
dp: kate arizmendi
garnier was ahead of the game in 2020. they had been working on a minimalist product, perfect for people who were rethinking their skincare routines during lockdown.
we launched garnier green labs with a 3-in-1 product for all skin types and tones, and gave the new brand a modern, minimalist look and feel.
partner: lis mery ramirez
when venus wanted to get the attention of gen z girls, they identified “getting ready” as a key moment. and how do they get ready? to music.
we partnered with spotify and snapchat to create interactive snap ads. swipe up, answer a couple questions, and spotify will make you a unique, customized playlist.
partner: sadie thow
garnier needed to make big waves in the curl world with fructis curl products.
to do that, we partnered with tiktok superstar jason derulo and then-girlfriend jena frumes to re-record lyrics to one of jason’s songs, and get people to #talkcurlytome.
within days of posting the hashtag had over 2 billion views, and over a thousand people had made their own videos using the featured products and the remixed song. the hashtag currently has over 8 billion views.
partner: lis mery ramirez
kinder bueno is not your average chocolate bar—it’s a whole taste experience that slows down time as you’re enveloped in the unique sensation.
(for real, it’s “holy shit” good.)
oversaw the team who took the work from concept through production.
team: alex courtney + nina muzik
director: patrick daughters
for their partnership with universal studios for jurassic world: dominion, kinder joy wanted to highlight a limited edition dinosaur toy collection. we went with nostalgic nods to iconic scenes to get both parents and kids excited about the new valves.
oversaw the team who took the work from concept through production.
team: alex courtney + nina muzik
walgreens partners with a variety of charitable causes so that one small action at their stores can make a big difference in the world.
we developed a brand platform “every one counts” for all walgreens charity and cause partnerships and supported it with a full 360 campaign—from experiential events to in-store posters.
partner: sadie thow
directors: anna & ewan
suntrust wanted to address the financial hardship facing the average american. but who wants to think about money like that?
we developed a campaign that spoke to people about money in an approachable way so they wouldn’t feel weird about gaining a little financial confidence.
partner: kevin gladwin
